The legend of light


Arianna is the Italian name for Ariadne, the woman from Greek mythology whose ball of thread and wits helped Theseus negotiate the labyrinth, face the Minotaur and find his way back out. Arianna is the woman loved by Dionysus, the god who unleashes the forces of nature. Arianna is the woman whose lasting legacy is a crown of light, a sparkling constellation created when her crown was thrown into the heavens.

The Greek legend of Arianna tells of how her intelligence and technique overcome the darkness, how a love of beauty makes the world a better place and how her light illuminates the night sky. We have drawn inspiration from this legend – key to the western culture of technology – to tell our own story: one of daily commitment to research and innovation in our quest to improve the quality of life, protect the environment and save energy.

The legend was also the inspiration behind our business mission statement: to light up the dark with beauty.